Yacovelli's
John Yacovelli was born Giovanni Yacovelli in
Casalduni, Italy in 1897. He came to St. Louis in 1911 and worked as a busboy and a waiter
at Victor Massa's saloon at 6117 Easton.
In 1919, after serving in World War I,
Yacovelli opened his own restaurant at 3908 Laclede Avenue. While Yacovelli would give subsequent
restaurants his surname, he named his first after the avenue on
which it was located. He operated the Laclede Restaurant for ten
years as John Velli, anglicizing his name, as was common for
immigrants starting a business to deter discrimination.
BANDIT GETS $122 FROM
MAN TRYING TO HIDE HIS CASH
Restaurant Proprietor Suspects Customer, but is Surprised by
Holdup Man in Kitchen.
John Velli, proprietor of a restaurant at 3908 Laclede avenue,
did not like the looks of a customer who came in at 8 o'clock
last night and ordered a cup of coffee. So he removed $37 from
the cash register and placed it, with $85 he had in his pockets,
on a table in the kitchen. However, the man entered the kitchen,
held up Velli, and got the money.
St. Louis Star and Times,
Nov 16, 1920
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John
Yacovelli, circa 1919 |
3908
Laclede Avenue, 2019 |
Yacovelli returned briefly to Italy in 1923 to
marry and again in 1924 to bring his wife, Filomena, and newborn
son, Dewey, back to St. Louis. They lived at 3906A Laclede, above
their restaurant, where their daughter, Mary Ann, was born in 1928.
By 1930, Yacovelli had moved his restaurant to
4301 Lafayette Avenue, at the northwest corner of Lafayette and
Tower Grove. He had lived a block away at 4406 Lafayette in 1922, the year before he was married.
Yacovelli family lore has the restaurant moving
to Lindbergh and Lemay Ferry in 1932. However, Gould's St. Louis
City Directory still lists the restaurant at 4301 Lafayette in both
1932 and 1933, with a second location opening at 3935 South Grand in
1933. Both restaurants likely operated until 1935, when Yacovelli
closed them and moved to 1515 South Grand. In 1936, he moved again
to 1506 South Grand, just south of Park.
In 1941, the
Yacovelli Cafe moved across the street to 1466 South Grand, at the
northeast corner of Grand and Park. It remained there until 1944.
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Yacovelli Cafe, 1466 South Grand, circa 1942 |
In 1944,
John Yacovelli moved his restaurant to the County. He opened
Yacovelli Restaurant on May 4, 1944 at 375 North Big Bend in
University City, at the northwest corner of Big Bend and
Millbrook.
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Yacovelli Restaurant, 375 North Big Bend, 1944
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The new restaurant was strategically located
across from Washington University and was frequented by students and
faculty members. It featured a large dining room, with table and
booth seating, and a horseshoe-shaped bar. On the lower level. the
"Bear Pit" could seat 100 revelers for private gatherings, while
bears watched from murals adorning the walls.
The June 1947 issue of
the Washington University Eliot magazine gave Yacovelli's a
mixed review.
Fine place in a
mighty convenient location – as most of the university has
discovered. A remodeling job has just been completed, adding
much to the interior attractiveness. A partition now separates
the bar and the eating part for fastidious who prefer to enjoy
their food without observing the inebriated. Pretty good food,
although the prices are a bit steep. Drink is abundant and the
service is okay – the waitresses are nice and able to take a
joke.
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Yacovelli Restaurant Dining Room, 1944
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Yacovelli Restaurant
Dining Room, 1944
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Yacovelli Restaurant Bear Pit, 1944
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In 1951, John Yacovelli's son, Dewey, and
Dewey's wife, Marie, opened a new Yacovelli's Restaurant at 717 East
Big Bend in Oakland, sandwiched between Webster Groves and Kirkwood.
A few months later, John Yacovelli closed his restaurant in
University City and retired.
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John &
Filomena Yacovelli |
Dewey &
Marie Yacovelli |
By 1964, Dewey and Marie Yacovelli's 48 seat
restaurant had grown to a capacity of 350. Besides the main dining
room, there was a small private dining room upstairs seating 25 and the East Wing, designed for banquet service, usually booked well in advance.
Yac’s Side Door – an intimate cocktail lounge
boasting a private side entrance – was added in 1962. It featured authentic early
American antiques and a log-burning fireplace.
The Yacovellis were early pioneers of
the self-service salad bar, adding it to their menu of seafood,
steaks and Italian dishes in 1953.
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Yacovelli's Menu, circa
1964
(click image to enlarge) |
In 1965, Dewey and Marie Yacovelli sold their
restaurant on Big Bend. The new owners were allowed to keep the name
Yacovelli's – and prevent Dewey and Marie from using it – until the
restaurant closed in 1977.
The Yacovellis opened the Camelot Restaurant in
July of 1965 in the Quality Courts motel at Graham Road and Highway
270, in Hazelwood. After operating it for a little over a year, they
let the
motel take over the restaurant in September of 1966.
In early 1967, Dewey and Marie opened Mr. Yac's
at 427 Dunn Road, at Interstate 270 and Graham Road in Florissant.
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Mr.
Yac's, 427 Dunn Road |
In his October 6, 1976 St. Louis Post-Dispatch
review, restaurant critic Joe Pollack found Mr. Yac's "pleasant" – except for the Worcestershire sauce.
I like Worcestershire
sauce. I don't like it quite as much as garlic, but I find it a
flavorful addition to a number of dishes and glasses. Sometimes
I use too much, and my Bloody Mary turns brown, but I enjoy it
on French fried potatoes as an acceptable substitute for
vinegar, which I really like on French fried potatoes, in the
English manner.
I've also found that a dash of
Worcestershire added to some melted butter and a squeezed clove
or two of garlic helps a steak when it is brushed on before
broiling. The
tangy sauce also is an integral part of steak Diane, which
brings us closer to the point of the tale which is that while a
dash of Worcestershire is a pleasant touch, too much is a
ruination. That
was the fate of the steak Diane at a recent visit to Mr. Yac's
Restaurant, but the killing overdose of Worcestershire was the
only destructive note in two dinners, which provided pleasant
experiences in the range of $12 per person.
The Florissant restaurant, at 427
Dunn Road, just north of 1-270, is a roomy, comfortable one,
with nice service, a warm feeling to the room and a menu that
can best be described as general, with an emphasis on beef.
Toasted ravioli ($2.75), shrimp
cocktail ($3.25) and soup du jour (90 cents), are the
appetizers. The toasted ravioli, described as homemade, appeared
to be, and though the filling was extremely pleasant, the crust
was soggy and thick, as if it had been toasted a long time ago
and left too long in a warming pan.
Dinner includes a trip to the salad
bar, and the choices are prime rib ($5.25, $6.75 or $7.95),
filet mignon ($7.50 and $10.95), sirloin steak ($7.25), rib eye
($5.25), teriyaki minute steak ($5.25), minute steak ($5.25),
steak Diane ($7.25), steak Parmesan ($4.95), fried chicken
($3.95), catfish ($4.25), special fried shrimp ($6.95), king
crab legs ($6.95), lobster tails without price, a filet and crab
leg combination ($8.50) and a combination of steak tips,
lobster, crab legs and shrimp ($7.95).
The salad bar, even for one who
traditionally doesn't care for the operation, was a good one.
The plates were large enough to hold a satisfactory portion, and
the selection was interesting. There were different items on the
two nights we circled it, but the salad greens were fresh and
crisp, and the other items showed considerable imagination.
For example, there were pickled pigs'
knuckles on it one night, and caviar, and even though the latter
was not the best Beluga, it was nice to find it on hand.
Other offerings, not necessarily the
same both trips, were smoked oysters, sardines, chopped liver (a
trip abroad makes one want to say "liver pate"), ham salad,
chick peas, olives, watermelon pickles and many other
taste-tempters.
With the exception of the steak
Diane, which was a good piece of beef and a shame to be so
inedibly drowned in Worcestershire, the main courses were quite
good. The
special shrimp, for example, was unusual and very tasty. The
shrimp is stuffed with cream cheese, then battered and fried,
and the effect was a pleasant surprise. Actually, the cheese
added enough flavor of its own that the side dish of sauce
wasn't needed.
Prime rib was of nice size, cooked to the requested moment and
flavor and tenderness were highly proper. Fried chicken also was
good. The batter was light, and the chicken had been fried to a
crunchy crispness.
Another winner was the catfish. The
batter was good, the cooking just right and the fish itself
boasted all the rich flavor that a good catfish possesses.
Crab legs were large and filled with
lots of tender, juicy meat, and the baked potatoes and French
fries that came alongside were adequate, if not spectacular.
Dinner at Mr. Yac's was a pleasant
way to pass an evening. Portions are large, and simple fare,
well-prepared, still makes for an enjoyable dinner, even if
there was considerable proof that what's sauce for the Bloody
Mary isn't necessarily sauce for the steak Diane.
John Yacovelli died on October 3, 1972 at the
age of 75.
In 1977, Dewey and Marie Yacovelli turned over
the operation and ownership of Mr. Yac's to their son, Jack, and his
wife, Jan.
In April of 1985, Jack and Jan Yacovelli moved their
restaurant to the building next door at 407 Dunn Road. The new space
could seat as many as 600 persons in larger dining rooms and banquet
facilities. With the move, the restaurant returned to its original
family name – Yacovelli's.
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Florissant Mayor James Eagan (center) cuts ribbon to
mark opening of new Yacovelli's.
Also participating (from left) Marie, Jan, Jack and
Dewey Yacovelli.
St. Louis Post-Dispatch, April 28, 1985 |
In spite of the ownership change, Dewey
Yacovelli still tested new menu items and he and
Marie both worked in the office. Jack Yacovelli respected the continuity.
Family members give
you that little bit extra that is needed in running any kind of
business. They've got a stake in the business, too.
And you'll always find a Yacovelli in
this restaurant from early in the morning to late at night. And
I think people expect that. We are an institution and for that,
we have to do a little bit extra. Our customers expect it. Many
people have been customers since my grandfather was in business.
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Jan and
Jack Yacovelli in the dining room of Yacovelli's
St. Louis Post-Dispatch, Jan 16, 1986 |
Jack and Jan Yacovelli operated their
restaurant into the the twenty-first century. In his May 27, 2004
review, St. Louis Post-Dispatch restaurant critic Joe Bonwich
noted that much had stayed the same.
In many ways,
Yacovelli’s is indeed a throwback: a white-tablecloth restaurant
with fresh red carnations on every table and unjacketed,
black-tie waiters, but also institution-quality side vegetables,
ridiculously salty beef soup and something called "fresh buttery
taste spread" for the bread. These shortcomings, however, were
very easily swept aside by hearing servers calling diners twice
and three times their age "my dear," and by our own memories —
no doubt similar to those of thousands of locals — of proms,
wedding receptions and other life milestones that had taken
place in the restaurant or adjoining banquet room.
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Yacovelli's Menu, 1994
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Yacovelli's Restaurant, 407 Dunn Road |
In September of 2014, Jack and Jan Yacovelli
announced they would close their restaurant at the end of the year.
"We’re tired, we want to have more time," Jan
said. "We both have our health. It’s time to enjoy life. We’ve
worked really hard our whole life."
"We've missed so much," Jack said. "My grandson
plays select baseball, I've only been to one game. My granddaughters
play select soccer, and I've seen just two games. We're looking
forward to it."
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Jack
and Jan Yacovelli, 2014 |
The Yacovellis threw a "Last Dance, Last
Chance" party on Dec. 26 to celebrate their nine-plus decades in
business. The ticket only event included a special menu featuring
the restaurant’s signature Prime Rib buffet, specialty desserts, and
a DJ.
On December 31, 2014, the 95-year-old family
business came to an end.
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