Tony Faust's Anthony Edward Faust immigrated to New York City from Germany in 1853 at the age of seventeen. He moved to St. Louis after a brief stay in Dubuque, Iowa, where he settled in Frenchtown, an immigrant sanctuary south of the city along the Mississippi River. Faust worked for some time as an ornamental plasterer. But in 1861, a month after the start of the Civil War, he was shot in the left leg when a soldier’s gun accidentally discharged as Faust watched the volunteer militia march through the streets. No longer physically capable of working in the plastering trade, Faust decided to take up barkeeping, and opened a small café at 295 Carondelet in his Frenchtown neighborhood. Faust's little bar thrived. In 1870, he moved it 20 blocks north to Broadway and Elm, next door to the Southern Hotel and across Broadway from the Olympic Theater, both leading institutions at the time. Faust renamed his restaurant Tony Faust's Oyster House & Saloon. People loved Tony Faust. He was a short man with a ruddy complexion, bushy mustache and an ever-present bowler hat. He moved about his restaurant, visiting and joking with customers. He always had a good story to tell.
While Tony Faust’s restaurant was a landmark in its
own right, its early success built on its oysters, its business wasn’t hurt by its location adjacent to
the Southern Hotel. Built in 1863 and proclaimed by the New York
Times to be "unsurpassed in any building of the kind in the land,"
the hotel was state-of-the-art and the largest in St. Louis. Tony
Faust's Oyster House & Saloon stood on the southwest corner of the
block and Faust leased the property from the hotel’s owner.
Plans to rebuild the Southern began immediately. Not to be outdone, Tony Faust set to work himself, the rebuilding of his restaurant culminating in a grand opening on July 4, 1877.
In 1879, Faust created a "garden terrace" on the roof of his restaurant building. Opened every spring, when the weather turned warm, the terrace provided a garden-like setting with the comforts of a restaurant.
In addition to serving oysters in his
restaurant, Faust began
selling oysters retail and wholesale as early as 1876. This side
business was a valuable addition and it
prospered. On April 1, 1880, Faust opened his Fulton Market under
the Southern Hotel, adjoining his new building. The Fulton Market
offered an impressive variety of fish, as well as vegetables,
cheeses, wild game, canned goods and condiments. Faust guaranteed
freshness and top-quality products to his customers.
Tony Faust's restaurant had the advantage of being located in the theater district, across from the Olympic Theater. Visiting troupes stayed at the Southern Hotel and dined at Faust’s restaurant. Actresses dined in the ladies' restaurant upstairs, among them such players as Julia Marlowe, Julia Arthur, Mary Anderson, Della Fox and Maude Adams. Among noted men of the stage who crossed the street for refreshments at Faust's after their turn at the Olympic were Edwin Booth, Lawrence Barrett, Joseph Jefferson, Roland Reed, James O'Neill and Maurice Barrymore. Faust hosted grand after-show dinners and toasted the actors and actresses on their performances. Joseph Jefferson originated a dish which later became a Faust specialty. One night after a performance at the theater, he went to the restaurant for a midnight supper and, after poring over the menu without satisfaction, glanced up and said, "Quail on sauerkraut." The unexpected order was filled without question and the dish thereafter was a favorite.
Ten years after the Southern hotel fire, Faust
tore down his restaurant and built anew. He had traveled around
Europe studying architecture, kitchens, equipment and foods. When
Faust held the grand opening for his new establishment in 1889, few could believe
the size and luxury. Even the 72 foot by 107 foot basement, with high
ceilings, wine cellar, laundry and cooking rooms, was
state-of-the-art. The "magnificent, spacious bar" and gentlemen’s
restaurant were located on the ground floor, with the kitchen in the
rear. The ladies’ parlor was located on the second floor, with its
own entrance, decorated with oil paintings and mosaic flooring.
Estimated to cost $98,000, the restaurant could accommodate 1,500
people.
Dedicated to his business, Faust lived next door to his restaurant. He took customer service seriously and worked in tandem with his staff. He employed as many as 100 people at a given time, the majority German. Faust was known to be liberal with money, and his employees were likely paid well. Until 1895, every employee was allowed as much beer as he desired throughout the workday.
Tony Faust’s restaurant was commonly referred to as
the
"Delmonico’s of
the West." The Delmonico brothers adopted the Parisian style menu
for their New York restaurant, which offered choices of foods with
individual prices rather than set meals with set prices. Faust's
menu offered the most extravagant Gilded Age
dishes and a glittering array of liquors, wines and champagnes. By the turn of the century, Faust's had become the center of St. Louis’ social life – the place where the rich, powerful and famous could always be found. Adolphus Busch lunched there almost daily, along with other beer barons and leading businessmen, at the "Millionaires Table." Busch and Faust were close friends and became in-laws when Faust’s son Edward married Busch’s daughter Anna Louise. They and a handful of other German-Americans were among the most powerful men in the city, influencing politics, economics, and culture. For a time, Anheuser-Busch brewed a specially branded "Faust’s" beer that was sold in the establishment and at retail.
Faust was known
for his New Year's Eve parties. Seats in his restaurant were often
reserved a year in advance. In 1887, guests each received a card
with a caricature of Faust getting out of bed on New Year's Day,
with cherubs blowing trumpets and with salutatory messages in both
French and German. The most sought-after seats were located at the
Faust-Busch table.
In the summer of 1906, while touring in
Germany, Faust was involved in an accident. He was in a carriage when
the horses were spooked and bolted. At age 70, Faust's injuries were
serious. In the late afternoon of September 28, 1906, Faust's son
Anthony received a cable that his father had died.
After his death, Tony Faust's restaurant was
run by his son Anthony, until he fell ill in 1911. The St. Louis Catering Company
took over operation until 1915, when Henry Dietz, Tony Faust's former chef, purchased the restaurant.
The Southern Hotel saw its last guest in 1912 and the Olympic Theater's last season was 1916. Once part of a thriving city center, Tony Faust's iconic restaurant languished as the city's commercial and entertainment districts moved westward. While many prosperous St. Louisans still ate their lunch at Faust's, the night business fell off to so great an extent that Henry Dietz was forced to close the restaurant.
Tony Faust's restaurant closed its doors for
the final time on June 30, 1916. German songs were sung by the
waiters, some of whom had been employed at Faust's for more than thirty
years.
In 1933, the Faust building was razed, along with the adjacent Southern Hotel building. When the Adam’s Mark Hotel opened in the same general area in 1986, it gave a nod to history by naming its signature restaurant Faust’s. And the Faust name lives on in St. Louis County. Faust’s grandson, Leicester Busch Faust, and his wife donated their extensive estate to the county in the late 20th century to create Faust Park. Works cited: Terry, Elizabeth. Oysters to Angus: Three Generations of the St. Louis Faust Family. St. Louis: Bluebird Publishing, 2014.
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